Health & Wellness Archive > Page 4

The Recipe for Success for Kodiak Cakes

Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers. 

Premium, Ethical, and On-Demand: The New Age of Snacking Unwrapped

For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.

Debate Surrounding California’s Food Additive Ban Heats Up

Debate surrounding California’s impending food additive ban is heating up as state-level copycat proposals rise across the U.S. Last month, the National Confectioners Association spoke out against the ban, calling it “an emotionally-driven campaign that lacks scientific backing.”

Fueling the Future: Functional Foods Gain Momentum

There’s a growing feeling among many consumers that what we put into our bodies can perhaps solve myriad health issues. That presents a major opportunity for CPG brands regarding functional food products. 

3 Key Takeaways from Expo West 2024

With consumers as focused as ever on improving their health and wellness, clean diets including foods like whole fruits, vegetables, and lean proteins have gained momentum. The show floor at Expo West illustrated that movement.

Candy Crush: Confectionery Producing Record Sales  

“Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself’ moments,” said John Downs, president and CEO of the National Confectioners Association, in a statement.

IFMA COEX 2024: Key Themes and Industry Trends

Josh Linkner issued the opening keynote for the COEX 2024 and noted that creativity and innovation was critical for continued growth and success. He also noted that research had found all humans are naturally drawn to creativity, but that it manifested in different ways.

‘Sugar Elimination’ Technology Has Arrived

Startups are leveraging human digestion and technology to bring sugar elimination innovations to market — from enzymes that convert sugar into fiber to sugar “sponges” that activate after they are consumed. The zero-sugar food and …

Cereal Manufacturers Desperate to Boost Sales

Americans are turning away from breakfast cereal, and that’s got cereal manufacturers seeking fresh innovation to bring consumers back to their bowls and the breakfast table.

Consumers Award Better-for-You in New Product Survey

Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.

Taking Stock of Wellness: Target Launches Wellness Initiative

The least expensive products will start at just $1.99 and range from apparel to supplements, vitamins to technology, and more. Many of the offerings will be exclusive to Target and complement its dedicated online wellness destination that features ideas, meal inspiration, and more.

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Consumer Buzz: Top 3 Wellness Trends

Across the U.S, social chatter is shaping wellness conversations and boosting demand for related ingredients. Here are three wellness trends to watch, according to a new report from Brightfield Group. Immunity Now Within Brightfield’s Wellness …

Do Ultra-Processed Foods (UPFs) Cause Anxiety?

What came first – the Cheeto or the existential crisis? That’s the question a recent story in The New York Times hoped to answer. Though a definitive answer remains elusive, many scientists, nutritionists, and more …

How Meijer Saved 10 Millions Pounds of Food

Through its partnership with Flashfood, an app which offers steep discounts on groceries nearing their sell-by dates, Meijer has become the first American retailer to save 10 million pounds of potentially wasted food. To put …

Adapting to Ashwagandha

The Indian herbal supplement Ashwagandha gaining ground in the West these days as a dietary supplement for a variety of uses.

The Food as Medicine Conundrum

Like many diets, indulgences, and vices, “everything in moderation” is a good rubric by which to evaluate one’s actions if implementing a food-as-medicine nutritional plan.

What’s Old is New Again: Harvesting Ancient Grains in F&B

“Consumers can expect to see ancient grains used as an alternative base for many products, ranging from cereal, to bread, to pancake batter. Expect to see them regularly on the menu in restaurants, especially in dishes with other healthy items such as salmon, vegetables, or tofu.”

Chocolate Purchases Dip Despite Candy Viewed as Energy Boost

A new report from Mintel suggests one-third of Americans rationalize purchasing chocolate as an energy boost. Meanwhile, new research suggests a direct connection between dark chocolate and reducing factors that contribute to essential hypertension.