Airing on three platforms (YouTube, Roku, and the pocket-laden TikTok) and also playing in stores, Add to Heart is nothing if not a bold step into the media-laden retail environment increasingly influenced by in-store retail media networks.
The global health and wellness food market was $940 billion in 2022 and is projected to grow at a 5% CAGR, hitting $1.47 trillion in 2027.
Monolithic allegiance has given way to the brands and companies that can provide the best, most convenient, and value-driven experiences, making every consumer a seven-headed hydra.
The quarterly percentage of American adults who say they purchase organic food regularly (or, “every chance I get,”) is up two percentage points since the first quarter of 2021, reaching 12%.
Anchin, a premier accounting, tax, and advisory firm serving the Food & Beverage and Beauty, Health and Wellness industries, hosted its “State of Food, Beverage and Beauty” in November.
Eli Lilly’s Zepbound, recently approved by the FDA, is the most potent weight-loss drug yet. Could it impact the food industry? At least one expert says ‘yes.’
Over the next two decades there will be a major transfer of wealth—collectively, around $84 trillion—from baby boomers to younger generations including their Gen X children.
About 8,000 registered dietitians recently attended the the Food & Nutrition Conference & Expo in Denver.
Eating red meat just twice a week may increase the risk of developing type 2 diabetes, according to a new Harvard University study. Meanwhile, data shows that a relatively small percentage of people eat a …
Sugar alcohols, found in many processed foods, have long been an enigma for many consumers. Commonly listed under the “total carbohydrate” header on a nutrition facts label, sugar alcohols are actually neither sugar nor alcohol—despite …
With 17% of children ages 10 to 17 considered obese, consideration is being given to whether diabetes drugs like Ozempic should be made available to kids. Health experts have concerns.
The costs of suboptimal diets in the U.S. due to health care spending and lost productivity are estimated at $1.1 trillion each year — equaling the economic output of the entire food sector.
Blockbuster diabetes drugs like Ozempic and Wegovy, which have become the darlings of the weight-loss industry, could have an unintended side-effect: shrinking the bottom lines of major snack-making companies. Junk food has been widely blamed …
Companies like Grand View Research and Future Market Insights have produced a host of health and wellness reports recently. The reports noted, for example, that the global prebiotics market size is valued at nearly $6 …
In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.
Experts note that Latin foods, which rely mostly on plant-based ingredients, can be quite healthy, playing to many consumers’ current focus on wellness. That was a key point of emphasis earlier this week during Latam …
In mid-July, the World Health Organization (WHO) flagged aspartame, an artificial sweetener frequently used in diet sodas, as a possible carcinogen. Consumers responded to the news with a resounding shrug.
Everything you eat affects your chemistry, and scientists have long recognized that certain foods contain healing substances. From customized nutrition to treating specific disorders, the concept of “food as medicine” is nothing new. Yet, some …
Are you eating enough protein? Some experts argue the daily recommended 0.8 grams per kg of body weight isn’t nearly enough. “There seems to be no question that protein is needed in times of growth …
When a food says “natural” on it, 51% of U.S. adults assume the product is made entirely of whole ingredients and 49% believe there are no preservatives.
Gut health has become the latest health obsession for consumers, and medical professionals and brand marketers are taking note.
The low-carb foods market might be bloated, but opportunities remain for food and beverage companies to take advantage.
The Consumer Curiosity Report was the first inaugural report developed by Curious Plot to not only learn how food-forward consumers think and behave, but to help establish, foster, and share new food trends from home to aisle, retail to restaurant.
As we continue to discover how gut health impacts our overall well-being, scientists are exploring the value of consuming prebiotics to maintain a healthy gut microbiome.
Amid the health and wellness movement, protein bars are flying off grocery shelves. Yet, it’s debatable how healthy many of these protein snacks actually are in 2023. The protein bar market has become massive. According …
Cereal, by most conventions, is a breakfast food. Yes, cereal can also make a great snack, and has been snackified for decades as a familiar and kids-friendly alternative to vegetables and other foods with more …
The average family back-to-school spend is $890.07, driven largely by the cost of electronics.
Although the terms “health” and “wellness” are often lumped together or used interchangeably, there is an important distinction between the two. Understanding this difference is essential to understanding the modern consumer.
By now, you’ve likely seen the ominous headlines about aspartame being deemed carcinogenic. The news about the sweetener – which is commonly used in sodas – was met with alarm by many consumers. But what …
Tasty enjoys over 1 billion cross-platform views each month and is widely regarded as the most robust and user-generated food community and platform on the internet. That the big cheese of big apps and data is involved with AI recommending food choices and providing budget and grocery tips should not surprise anyone.
The world’s first fully customizable multivitamin has been launched, and some accomplished nutritionists expect the trend to gain momentum.
“Companies must stand out,” said Food Institute CEO Brian Choi. “To win in the marketplace, products have to have a differentiated selling point – just being ‘good’ is not good enough in this environment.”
In the age of the health-conscious consumer, devotion to the traditional hot dog reflects a growing movement towards “all things in moderation.” What does this mean for plant-based varieties?
Across the U.S., the number of households purchasing products that contain potentially harmful food additives appears to be on the rise. Between 2001 and 2019, the proportion of purchased food products that contained additives increased …
While functional fungi are now a well-established ingredient in coffees, powders, and shots, their use in the ready-to-drink (RTD) energy category is just starting to gain momentum.
Gregory Banzon, chief operating officer of Century Pacific Food, has come to a decisive conclusion: Grocers should target “flexitarian” consumers – those who only occasionally eat meat – because that movement “could be the future …
