The 2024 PLMA Trade Show showcased private label’s ascent, with U.S. store brand sales projected to surpass $250 billion this year. Trends like globally inspired dips and coffeehouse-style beverages at home captured consumer interest.
A recent Trend Tracker report from Yelp found that “coffee omakase” enjoyed a shocking 5,173% rise in searches between Sept. ’23-’24. What’s behind this surge in interest?
The latest financial data shows Cava is enjoying tremendous success, outpacing the fast-casual dining segment and sustaining jaw-dropping growth. Some of this success is likely thanks to its Gen Z engagement strategy.
While industry experts note that yogurt remains popular due to its ties to gut health trends, they emphasize the need for innovation in portable, health-focused products for brands to stay competitive amid shifting consumer preferences.
