Value, Value, Value: Cash-Strapped Holiday Shoppers Get Creative
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers amid rising costs. Experts predict the tactic is here to stay, for multiple reasons.
The rise in home cooking among consumers is driven by better access to diverse ingredients and a more adventurous generation of eaters, according to renowned food columnist Eric Kim. He feels Americans’ appetite for authentic, global flavors will continue to grow.
Roughly 86% of shoppers report consumer frustration when shopping for groceries. A new report sheds light on the woes that plague the shopper journey, while also offering advice to manufacturers and retailers looking to retain their consumer base.