Despite Chipotle’s recent sales slump heading into 2025, investors are not worried about the future of the company. Although Chipotle stock has fallen 27% since December 6, its modest performance is peanuts compared to the fast casual sector, and its historic strength signals it can brace the bump.
President Trump’s unprecedented use of the International Emergency Economic Powers Act to impose tariffs on Mexico, Canada, and China marks a significant shift in trade policy, potentially disrupting supply chains and increasing costs for the food industry. Industry executives must navigate these challenges by adopting strategic tariff mitigation practices.
Major food companies are losing market share to smaller, often regional brands as consumers – especially Gen Zers – seek out more affordable options. This shift, driven by social media and changing consumer preferences, poses a significant challenge to established brands that rely on measures of success like shelf space and distribution.
Egg prices have reached record highs due to the bird flu outbreak, which has sent restaurants scrambling. Establishments like Waffle House have introduced surcharges, while others have gotten creative and found alternative strategies to manage costs.
