Weight loss and personal health are top-of-mind for Americans making New Year’s resolutions this year. Empowering personalization with data will be a big trend heading into 2026, especially to understand how food choices affect blood sugar, energy, and metabolic health.
The next phase of plant-based growth is beginning to take root. New SPINS data, global flavor innovation, and the growing influence of natural retailers suggest 2026 could be a pivotal year – if brands rethink value, positioning, and proof-of-concept strategies.
Casual athletes are influencing F&B trends, fueling demand for premium protein, hydration, and functional snacks. With wellness spend rising as other categories pull back, savvy brands must meet this lucrative consumer base where they play.
Chicken appears poised to keep its protein crown in 2026, buoyed by strong availability and foodservice versatility. But shifting consumer value dynamics and disease risks could elevate eggs and pork to unexpected growth.
