Pepsi Smart Can: Game-changer, or Marketing Gimmick?
PepsiCo has developed a so-called “smart can” that can deliver tailored, digital content. Experts are torn on whether or not the brand will get legitimate ROI on its investment.
PepsiCo has developed a so-called “smart can” that can deliver tailored, digital content. Experts are torn on whether or not the brand will get legitimate ROI on its investment.
Collagen-infused drinks are catching on. Dr. Danielle Kelvas, for one, thinks using collagen – a protein that, among other things, gives skin its elasticity – as an ingredient can create ideal functional beverages.
Milk alternatives continue to hold the largest share of the plant-based category as innovations intrigue a broader group of consumers. But inflation remains a challenge and some varieties are facing more scrutiny from consumers.
While cow’s milk has waned in popularity, the reputation of raw milk has curdled from being the only show in town to a product whose mere mention is fodder for the most heated of internet debates.