Will the pandemic gains grocery e-commerce saw in 2020 remain in the new year? The Food Institute Podcast welcomed back BrickMeetsClick Chief Architect Bill Bishop to discuss the grocery e-commerce space at the end of the pandemic year. Bishop discusses record grocery e-commerce sales, how third-party delivery services are staying relevant, the acceleration of first-party delivery, and how delivery services can keep customers even after the pandemic ends.
Hosted By: Chris Campbell
Recorded: Dec. 14, 2020
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More About Bill Bishop:
Recognized as one of the retail food industry’s preeminent advisors, Bill has been involved in research and consulting for several decades with a concentration on the new issues and developments impacting this business.
Bill co-founded Brick Meets Click in 2011 with Steve Bishop. Today, as its Chief Architect, he focuses on analyzing the forces driving change in food and grocery retailing and providing practical guidance on how to respond effectively. Brick Meets Click’s services and thought leadership help organizations successfully navigate the changing food retail ecosystem and leverage disruptive business innovations, from online grocery to new formats and hard discounters.
In September 2020, Bill was inducted into the Private Label Hall of Fame in recognition of his contributions to the growth of the industry.
Early in his career Bill was the Vice President of Research at the Supermarket Institute (now FMI). Later, he founded Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct store delivery, and loyalty marketing. He also helped create the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.
Bill earned a PhD in Agricultural Economics and Marketing from Cornell University. He has taught Marketing Channels at Northwestern University’s Kellogg School of Management, and served on the Boards for Raley’s Fine Foods and The Food Institute.
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