How will the KIND acquisition change the food mergers and acquisitions market in the years to come? Join Food Institute Podcast Host Chris Campbell as he speaks with Dr. James F. Richardson, founder of Premium Growth Solutions and author of Ramping Your Brand, as they explore the potentialities stemming from Mars’ blockbuster acquisition. Dr. Richardson touches on the importance of developing an effective operating culture, how the types of companies that reach $1 billion often rely more upon their teams than hero-founder CEOs, and what the market may look like in the years to come.
Hosted By: Chris Campbell
Audio Recorded: Nov. 20, 2020
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More About Dr. James F. Richardson:
Dr. Richardson is founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. As a professionally-trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, Zaca Recovery, and others. He also hosts his own podcast—Startup Confidential. His insights appear regularly in industry publications such as Foodnavigator.
To Read Dr. Richardson’s recent Food Institute Focus Article, please visit:
https://foodinstitute.com/test-site/focus/key-lessons-from-mars-acquisition-of-kind/
To learn more about Dr. Richardson, Premium Growth Solutions, and his book, please visit:
https://www.premiumgrowthsolutions.com/
https://link.rampingyourbrand.com/FI
https://www.premiumgrowthsolutions.com/podcast/
