In this week’s food industry news in 2 minutes, we examine beef’s resurgence among male Gen Z consumers.
This week’s podcast also touches on how Diageo expects to see a $150 million annual hit on its profit as U.S. tariffs impact its efforts to improve performance. The company said its North American sales rose 5.9% as clients stocked up before tariffs and noted that it’s aiming to secure $3 billion in yearly free cash flow starting in FY26, reported The Wall Street Journal. Full Story
And, finally, Gen Z men are increasing their meat intake as part of a shift toward hyper-masculinity. Fueled by online influencers and narratives positioning beef as essential for peak physical performance, the trend presents a key opportunity for the food industry. Food Institute Focus
The FI Fast Break podcast provides the food and beverage industry with a quick-hitting update regarding impactful news. The podcast aims to keep F&B business leaders up to date on news that can help them stay a step ahead of the competition.
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