On-the-go millennial parents favor products that balance convenience and consistency with splashes of innovation.
“According to IRI, categories that rank high for millennials include fresh products, such as fresh fruit, meat, and muffins, as well as portable items like energy drinks and dried meat snacks that meet their convenience expectations,” Aimee Englert, executive director of client strategy at Vericast’s CPG vertical, told The Food Institute.
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