Could your parents’ fiber supplements be the next big craze in diet culture? In Japan, at least, the answer could be yes – although the precise details are proprietary.
In Tansan, a new beverage from Japanese food manufacturer Moringa, is making waves with its unique approach to curbing hunger. This carbonated drink, available in lemon and grapefruit flavors, transforms into a jelly-like substance once it reaches the stomach, providing a sense of fullness that can last for hours.
A Sip of Science
In Tansan, a seemingly unassuming can of soda, contains a transformative secret within. Upon reaching the stomach, it morphs into a dense jelly, curbing hunger for hours. This metamorphosis, akin to the effect of soluble dietary fiber, is not a new phenomenon but rather a reimagined one.
Soluble fibers like psyllium husk, known for their ability to swell and induce satiety, have long been the unsung heroes of weight management. In Tansan takes this concept, wraps it in a carbonated cloak, and presents it as a modern marvel.
Speculation about psyllium husk notwithstanding, the drink’s precise formulation remains a Moringa trade secret. The company is no stranger to jelly, however, as Moringa is also the manufacturer of HI-CHEWs candy.
The allure of In Tansan is not merely in its function but in its form.
Available in two flavors, the lemon variant is low in calories, while the grapefruit boasts zero calories. Both are caffeine-free, and infused with GABA – a compound known for its calming effects. This inclusion of GABA hints at a holistic approach to hunger management, addressing not just the physical but also the psychological triggers of snacking.
According to Japan Today, since the product’s release on June 4, it’s been selling out almost instantly every time it pops up on Amazon Japan, capturing the frenzy of consumers eager to experience the new phenomenon.
Tradition in a Can
The narrative of gradual, sustainable satiety mirrors the effects of traditional dietary fibers like Metamucil, highlighting the timelessness of the approach.
The mystery surrounding the recipe only adds to the product’s charm.
In Tansan represents a modern twist on an enduring concept, offering a practical option for those seeking to manage their hunger in a familiar and convenient way. As the drink continues to capture the interest of consumers, it exemplifies how innovative products can effectively blend traditional dietary wisdom with contemporary convenience.
