There is no escaping today’s reality: consumers are stressed. This has made the CPG, grocery, and foodservice value propositions more important than ever.
Although a value focus is coming to every consumer, irrespective of socioeconomic status or life stage, the word “value” is very different for the 72.5% of consumers that are considered “strugglers,” “rebounders,” or “cautious.”
Further, nearly all working-class consumers are feeling the sting of economic realities that result from wage growth failing to keep pace with food inflation, and other headwinds eating into food budgets.
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