FI News Review (June 21, 2024) – The Buzz Behind the “Skip the Buzz” Generation

Join FI Media Director, Susan Choi, on the latest edition of FI News Review to explore the significant shift away from alcohol consumption.

This week’s guest, Ivonne Kinser, CEO of Vantage Innovation Lab, breaks down how brands like Athletic Brewing and Hoplark innovate with non-alcoholic alternatives, reshaping consumer preferences and market dynamics. Will this trend redefine the future of drinking habits? Watch to find out!