Food companies turned out to be some of the most reputable companies in the eyes of Americans in this years’ Axios Harris Poll 100 survey which gauges the reputation of the most visible brands in America.
The survey ranked 100 companies from “excellent” to “very poor.” Notably, no food companies were listed in the “poor” or “very poor” categories.
Here are the key findings:
High Marks for Food Retail
Grocers turned out to be some of the most reputable companies on the list.
For the first time in the poll’s six-year history, three grocery brands —Trader Joe’s (No. 1), H-E-B (No. 2). and Wegmans (No. 5)— landed in the poll’s top 10. Looking back at 2021 results, Wegmans was the only grocery on the list at No. 13.
Publix and Kroger both ranked as “very good,” at No. 19 and No. 25, respectively, while Costco wasn’t too far behind at No. 26.
Respondents noted that these brands have an especially high commitment to community values. Additionally, grocery brands were also the most consistently high performers compared to other sectors.
Foodservice Results Vary
Restaurant results were a mixed bag.
Chick-fil-A was the first foodservice brand on the list at No.. 28, dropping considerably from No. 4 in 2021.
However, Starbucks went up several spots to 43 from 65.
Yum Brands (No. 53), Wendy’s (No. 64), and Chipotle (No. 70) all remained relatively stable from the prior year.
Further down the list were Burger King (No. 81), Subway (No. 84) and McDonald’s (No. 86).
Delivery brands DoorDash and Grubhub also made the list at No. 68 and no. 75, respectively.
Manufacturers Drop in Rank
The Hershey company, which was not on the list last year, came in at No. 4.
Other CPG brands experienced significant drops:
- Unilever ranked 35th, down 20
- Nestle ranked 42nd, down 13
- PepsiCo ranked 47th, down 27
