Tag: special diet

Lowering Biological Age: The Next Health & Wellness Craze

The quest to lower one’s biological age, which reflects physiological health rather than years lived, could soon reshape the health and wellness landscape, driven by advancements in aging research. The F&B industry has a unique opportunity to innovate products that support longevity.

GLP-1 Drugs’ Ripple Effects, Circana’s Tips for Adapting to Them

The rapid adoption of weight-loss drugs is reshaping purchasing habits. Circana experts highlight opportunities for brands to align with GLP-1 users’ goals by offering tailored, portion-controlled products and leveraging personalized marketing strategies to capture this evolving market.