KFC Struggles to Stop Its Multi-Decade U.S. Slide
KFC’s U.S. sales are in free fall, even as chicken sizzles across the industry. Yum! Brands’ bold pivot to “Saucy” signals a reinvention, but is it too late for KFC’s comeback?
KFC’s U.S. sales are in free fall, even as chicken sizzles across the industry. Yum! Brands’ bold pivot to “Saucy” signals a reinvention, but is it too late for KFC’s comeback?