Tag: sandwich generation

Gen X: the New Powerhouse in Food Spending

Gen X is entering its peak spending years, favoring branded, practical food products that deliver real value. F&B leaders should act fast, because this discerning, high-ROI cohort won’t wait for promises to pan out.

November 13, 2025

Gen X: The New MVP of Food Industry Spending

Gen Xers may represent the “forgotten generation,” but their loyalty, functionality-first mindset, and $39 trillion inheritance make them a retail force. Ignore their evolving wellness habits and omnichannel expectations at your brand’s peril.

October 22, 2025