Recent product innovations and health & wellness macrotrends show that plant-based brands offering protein-added benefits will stimulate the next phase of growth. Already, national CPGs like Danone are bringing a protein value proposition to their legacy lines.
Precision fermentation is transforming dairy, creating lactose-free milk made without cows. Strive Nutrition’s FREEMILK uses real dairy proteins – identical to those in cow’s milk but produced sustainably through fermentation – to offer the taste and nutrition of milk with fewer emissions and less sugar.
Elliott Management just invested $4 billion in PepsiCo, betting it can fix what fizzled. The activist investor envisions a turnaround – assuming legacy brands can still thrive in a GLP-1 world.
