Kroger’s EDGE Shelf recently came under fire by two U.S. senators who feel the technology could be used for surge pricing and also threaten consumer privacy.
About 77% of shoppers say they’re interested in trying new technology within a grocery store. And major retailers are finally warming to the idea of providing innovations like electronic shelf labels.
“The digital element presents an expanded shopper/marketer revenue stream for the company,” Zakowicz said.