The Future of ESLs Called into Question
Kroger’s EDGE Shelf recently came under fire by two U.S. senators who feel the technology could be used for surge pricing and also threaten consumer privacy.
Kroger’s EDGE Shelf recently came under fire by two U.S. senators who feel the technology could be used for surge pricing and also threaten consumer privacy.
About 77% of shoppers say they’re interested in trying new technology within a grocery store. And major retailers are finally warming to the idea of providing innovations like electronic shelf labels.
“The digital element presents an expanded shopper/marketer revenue stream for the company,” Zakowicz said.