Americans may be leaning healthier, but indulgent snacking still drives growth – especially chocolate, candy, and protein-packed salty options. Gen Z’s “little treat culture” and afternoon tea trends are fueling innovation.
Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.
Despite soaring cocoa prices and shifting consumer budgets, Halloween candy sales are anything but scary. Non-chocolate confections and TikTok-fueled innovations are keeping the sweet season alive, even as chocolate feels the squeeze.
