What’s in a Name? Naming Plant and Cell-based Foods and Beverages
Demand for alternative meat, poultry, fish, milk, cheese and other foods and beverages has been growing exponentially. This trend is driven by consumers’ desires to transition to more nutritious and sustainable diets that protect their health and improve the welfare of the planet.
The food and beverage industry has heard the call and is developing hundreds of new products ranging from “Beyond Beef,” to “Almond Milk.” Enterprising companies however, are confronting strong pushback from traditional agricultural and food processing interests who wont to protect their markets and claim that such new products are misleadingly labeled.
Planning the introduction of a new plant or cell-based product can be a minefield:
- Attorneys for traditional agriculture interests are challenging the names of plant-based meats, dairy products, and other alternative foods as misleading;
- State legislatures are passing laws banning the use of such terms as “beef” or “milk” on the labels of products not derived from animals;
- Congress is being lobbied to pass legislation restricting the use of such terms to their traditional meanings;
- FDA is being pressured to crack down on the use of traditional names for foods made from unconventional sources;
- USDA is planning rulemaking to control when plant and cell-based products can be called “meat.”
The webinar with cover these and other developments on the federal, state, and local levels that can directly impact your company’s innovation, research, and marketing plans.
Get ahead of the curve with this webinar, sponsored jointly by the Food Institute and OFW Law, which will provide a step-by-step guide on how to name and responsibly market plant and cell-based foods and beverages, while staying within regulatory boundaries that can be difficult to ascertain.
The webinar will provide a comprehensive look at emerging trends, the most recent court decisions, the validity of new state laws, the latest legislative and policy developments from Congress, the FDA, and the USDA.