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Food Institute News

Food Institute News

The Online Grocery Shopper ... what attracts consumers to online shopping?

The Online Grocery Shopper ... what attracts consumers to online shopping?

Posted: Mar 12, 2013

Upper Saddle River, NJ (March 12, 2013) On Wednesday, April 10, 2013 at 1pm ET, The Food Institute will partner with custom market research firm, The Hartman Group, to offer a 30-minute insightful webinar on what attracts consumers to online grocery shopping. Accessibility is not an issue for the online grocery shopper; in fact, two-thirds of online grocery shoppers live within walking distance to a grocery store. The reality is that we live in a high-tech, high-speed digital world - a world where shopping occurs at any time of the day, or night. What does that mean for food and beverage categories?

Guest speaker, Davey McHenry, Director of Client Engagement at The Hartman Group, will explore emerging opportunities and ways to engage more consumers in a new era of digital technology. In her presentation, Ms. McHenry will share topline insights from the company's latest report, The Online Grocery Shopper. This report studies today's online grocery shopper and helps one understand the ways food companies can connect consumers to their products in a digital world. 

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