Mobile is the preferred shopping method for today’s shoppers, according to the Global Commerce Review from Criteo. As consumers shop, they switch between desktop and mobile and from retailer websites to apps. Mobile transactions are no longer confined to mobile websites only, so the firm notes retailers should optimize shopping apps to maximize sales.
In addition, matching offline and online data is key to unlocking shopper intent and purchasing power, especially as omni-channel shoppers generate the highest lifetime value in terms of sales. Omni-channel consumers are responsible for 27% of all sales, despite only representing 7% of the customer base. Retailers that combine offline and online data can apply over four times as much sales data to inform their marketing strategies, Criteo reports.
Apps account for 70% of mobile e-commerce transactions in North America, for retailers with a shopping app, with the conversion rate on shopping apps more than three times higher than on mobile web. International in-app sales increased 22% year-over-year.
For the full story, go to this week’s Food Institute Report.
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Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at email@example.com to talk about anything food-related.
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