Premium Private Labels Continue to Disrupt Grocery Market

The demand for private label grocery products remained strong throughout the pandemic, with higher-end premium lines driving sales for traditional grocers, clubs, and mass merchandisers. Now, Kroger plans to add 660 items to its private label offerings in 2021, 60% of which will be in premium lines. According to PLMA’s 2021 Private Label Yearbook, private-label … Continue reading Premium Private Labels Continue to Disrupt Grocery Market