People are willing to overpay when they’re craving snack food, according to a study in the Proceedings of the National Academy of Sciences. The study found consumers were willing to pay an average of $0.66 more for the snack food that they crave, and around $0.26 more for similar snacks, while unwilling to pay as much for “healthier” items like a granola bar or pretzels, reported Fortune (April 3).
The study also found that participants were willing to pay significantly more for the item they had been made to want and slightly more for similar snacks. They saw “healthier” snack foods as less valuable, which suggests that cravings operate distinct from general hunger.
For the full story, go to this week’s Food Institute Report.
Animal agriculture is responsible for about 18% of human-caused greenhouse gas emissions globally, according to PreScouter's Meat Alternatives-2019 research. Reducing or stopping the consumption of red meat could help fight environmental issues from these emissions.read more
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
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