Volume growth for the frozen food category turned positive for the first time in five years, up 1% for the 12 weeks ending March 10, according to a report by RBC Capital Markets, reported MarketWatch (April 8).
Conagra Brands’sales increased in the time frame by 21% for its Healthy Choice brand, 12% for Banquet and 13% for Marie Calender’s, while Pinnacle Foods saw its frozen products gain momentum thanks to its Birds Eye vegetable innovation. B&G Foods recently launched its third wave of Green Giant spiralized vegetables, which is already performing well for the company, according to analysts.
The biggest portion of the frozen category is meals and appetizers, which makes up 35% of the group. The meals and appetizers segment had sales growth of 3%, the highest in five years, RBC found.
Frozen food’s growth compared to other packaged foods is accelerating as the consumer perception of the category changes. Consumers are now beginning to see freezing as a way to preserve food with fewer drawbacks, in contrast to the stigma frozen food had in the past decade with Millennials specifically, who wanted “whole foods” for themselves and their families, staying away from foods perceived to be “engineered.”
Lizzy Freier, managing editor of menu analysis at Technomics, says “frozen foods allow for convenient dining for so many who are strapped with budgets and having to cook for their families, or even those who have to cook for themselves.”
RBC believes frozen food companies are catching up to align their frozen offerings to the attributes consumers demand. New “quick freeze” technology utilized by manufacturers helps frozen vegetables and frozen meals retain their nutrients and flavor for months; in contrast, fresh food has to travel and spoils fast.
For the full story, go to this week’s Food Institute Report.
Quick-service, fast-casual and full-service used to be three distinct restaurant categories. Now, as consumer preferences for convenience and value change, foodservice outlets are beginning to blur the lines between their respective sectors.read more
Expiration date labels on food and drinks have been the subject of confusion for many years, as shoppers struggle to understand the difference between "Best By," "Use By," "Best If Used By" and other phrases. Regulators have attempted to standardize these marks, but until recently, little...read more
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."