It's a few days until Easter Sunday, and it's a pretty important time for grocers looking to sell a variety of items. From asparagus to strawberries, from ham to lamb, and from eggs to seasonal candies, many U.S. shoppers will be filling their baskets to prepare for home-cooked meals.
According to the National Retail Federation (NRF), spending for the holiday will be up this year. Its annual Easter Spending Survey conducted by Prosper Insights and Analytics, found spending for the holiday is expected to reach $17.3 billion. Those celebrating plan to spend $146 per person on average, the highest level in the 13-year history of the survey. It's also up significantly from the $16.4 billion total and $140.62 per-person average encountered in 2016. According to NRF President and CEO Matthew Shay:
“Retailers are beginning one of their busiest times of year and are more than ready as consumers shop for spring essentials... Shoppers will find promotions on a number of items on their lists, from Easter baskets to sports equipment, home goods, garden tools and more.”
According to the survey, consumers will spend $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers. Many believe the additional spending is due to the holiday's late arrival this year.
However, the combined price for a basket of common grocery staples is down about 6% compared to last year, according to the American Farm Bureau Federation's (AFBF) Spring Picnic Marketbasket Survey. The survey found the total cost of 16 food items was $50.03, down $3.25 from the year before. Of the 16 items surveyed, 11 decreased in average price, including eggs, beef, chicken, pork and cheese.
“As expected due to lower farm-gate prices, we have seen continued declines in retail prices for livestock products including eggs, beef, chicken, pork and cheese,” said John Newton, AFBF’s director of market intelligence.
Specifically, egg prices are down sharply from those encountered in 2016, dropping 41% to $1.32 per dozen. Netwon continues:
"Egg prices continue to move back toward long-run average prices following the bird flu of 2014/15... The Agriculture Department is currently monitoring bird flu detections in the Southeast U.S. If detections continue, retail poultry prices could feel an impact due to lower exports or changes in supply."
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."