The next time you are near the checkout of your convenience store, take a look at the brands and products presented. Better-for-you snacks may be making headway in the food industry in general, but it appears consumers at these stores are looking for something a bit different. Specifically, they may be looking for sweet snacks.
According to General Mills Convenience & Foodservice's Sweet Snacking Segmentation Survey, c-store consumers are still purchasing sweet snacks at c-stores despite the proliferation of better-for-you snack options. According to the survey:
It's no secret that better-for-you snack options are becoming more and more popular. Food manufacturers are honing in on the trend, striving to remove GMOs, artificial colors and more due to consumer demand. Even retailers are jumping into the fray, with the likes of CVS Health Corp. expanding its curated selection of better-for-you food brands presented at checkout lanes. However, it appears c-stores are bucking the trend. According to Kelly Kees, a consumer insights researcher at General Mills Convenience & Foodservice:
“While consumers tend to place more focus on health in this day and age, sweet snacking is not slowing down when it comes to convenience stores.... C-store shoppers still want to indulge and are seeking out sweet treats that deliver on great taste and also have some elements of nutrition, like nut butters, fruit flavors or real foods.”
According to the General Mills survey, consumers bought sweet snacks for three different occasions, including afternoon indulgences, sweet start mornings and anytime munching. These were also broken down further:
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at email@example.com to talk about anything food-related.
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