Emotion, commonly understood as the most significant driver of customer loyalty, can pay huge dividends for companies. And for the food industry; that's a good thing. According to the 2016 Temkin Emotion Ratings, consumers are very happy with their food outlets and grocery stores, especially compared to some other industries.
Traditionally a part of the Temkin Experience Ratings, the company pulled out the emotional aspect of the survey and examined 294 companies across 20 industries. Based on the responses of 10,000 U.S. consumers, Temkin found that Publix Super Markets and Chick-fil-A ranked first and second in the emotional ratings. H-E-B, True Value, Kroger, Save-a-Lot, Wawa Food Market and Amazon were also ranked in the top ten.
Comparatively, there wasn't a single food industry company on the bottom of the list, which was filled with telecom providers and healthcare organizations. In fact, the supermarket and fast food industries earned the highest average grades (both at "okay" level), while health plants, TV service providers and Internet providers were hit with "very poor ratings."
The trend wasn't isolated to 2016 alone, either. The ratings found that supermarkets actually improved between 2014 and 2016, with emotional approval ratings rising from 64% in 2014 to 68% in 2015 to 69% in 2016. Fast food chains also saw a similar rise, from 61% in 2014 to 66% in 2015 to 67% in 2016.
Grocery shopping has evolved from a Main Street event (where we go to our local market frequently to purchase food and goods) to an order most anything, from anywhere, at any time online. Online shopping, which started off slowly, was initially an underwhelming choice for consumers. As the internet grew along with smartphones, more started...read more
According to recent data from the Plant Based Food Association (PBFA), U.S. retail sales of plant-based foods outpaced total food sales during the pandemic by a considerable margin. Peak panic buying in mid-March saw plant-based food sales up 90% compared to the previous year. This trend continued for the following four weeks, with total plant-based food sales rising 35% faster than total retail food.read more
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."