With breakfast and snacking trends both on the rise, convenience store and grocery retailers are being presented with a unique opportunity to drive consumer traffic and interest.
Two-thirds of consumers find breakfast snacks appealing, according to Technomic and The J.M. Smucker Co. in the Smucker’s Trend Briefing. The highest interest in breakfast snacks comes from men within the 25-34 age bracket. Of all breakfast snacks, consumers indicate that they are most likely to purchase fruit at least occasionally, followed by breakfast sandwich snacks, cereal and doughnuts.
Consumers want to purchase breakfast fare outside of morning hours; as late-night munchies, for example. Meanwhile, a third of consumers usually eat a second breakfast; specifically, male, Millennial and Hispanic consumers.
At restaurants, Millennials are most likely to want to see more breakfast items on the menu. According to the briefing, “snackified” breakfast items include:
For the full story, go to this week’s Food Institute Report.
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
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