Imagine this scenario: you walk into your local grocery store and are presented with two options for your favorite style of cereal. One is packaged with a bunch of cartoon characters and images of the cereal, while the other presents its nutrition facts, ingredients and the process in which it is made clearly. Now imagine both of the products are identical. Which one do you pick?read more
U.S. consumers will place increased pressure on manufacturers to produce locally, import fewer goods and keep costs down in 2020, according to Nielsen's 2020 Vision for U.S. Retail and Beyond.read more
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