Quick service restaurants (QSRs) have really been employing any method they can think of to steal customers away from the competition. With the level of saturation were are seeing in the segment, it really is necessary for chains to hone in on what makes customers choose their restaurant over another, and what makes them keep coming...read more
Quick-service restaurants (QSRs) are constantly looking for ways to improve. Sometimes it's by sourcing more local and sustainable ingredients, or by adding new menu items. But one way a lot of QSRs are attracting attention is with digital integration. By that I mean installing ordering kiosks, incorporating mobile payment options, and improving online ordering. Smartphones and tablets have basically become extensions of the modern consumer, so it only makes sense to use that technology to reach consumers and make the restaurant experience...read more
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