Packaging is one of, if not the, most important parts of a brand. It is the first thing customers see when they approach a product in the store, and in many cases, it can be the sole reason one item is picked over another. However, it can be difficult for companies to predict what customers will prefer (even after conducting studies and tests), and what once worked well for years, may no longer cut it. It also sometimes takes a bit of...read more
New Jersey doesn't always get the credit it deserves. Up north, we live in the shadow of the greatest city in the world. Down south, New Jerseyeans play second fiddle to the city that helped birth our national independence. The perception of our great state has been soured by Jersey Shore and The Real Housewives of New Jersey. Even our football teams take their name from our neighbor across the...read more
Not too long ago, I think most consumers saw "organic" and "natural" products as luxury items for those who could afford them. I know that I was in that camp, and although I understood that those types of products most likely had a health benefit associated with them, it didn't...read more
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