For food producers, word of mouth was always an important way to spread news about a product. However, in a world that is becoming ever-more digital, social engagement is becoming more and more important. Engagement Labs recently released its first ever TotalSocial rankings for the top performing food brands in the U.S. to measure both social engagement and word of mouth conversations.read more
Just shy of a year after its creation, the Kraft Heinz Company is already making waves in the food industry. The company is working with a new advertising budget for its updated, natural product formulations. In addition, it's playing a small part in a major fast food promotion, and it could even be gearing up for additional mergers in 2016.read more
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