Rapid expansion and acquisition of new customers may seem like a good thing for most businesses, but in the grocery delivery industry, it can spell disaster. Most food e-commerce companies find that when they expand into new markets too fast, they lack the infrastructure to keep up with deliveries. Take the case of Good Eggs, which moved into new areas too quickly and was forced to shutter its operations in all but one city. Now that it has scaled back its operations, it is able to offer...
