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How the Health & Wellness Trend is Impacting CPGs

April 29 @ 2:00 pm - 3:00 pm

How the Health & Wellness Trend is Impacting CPGs

A Conversation with Mondelēz International and Kraft Heinz!

Register Here!

The Health & Wellness movement has made great strides over the past few years, and has accelerated in the wake of the pandemic. How have CPG companies been impacted by this trend, and how are they positioning themselves and their product portfolios to cater to consumers’ desire to have more “healthy” lifestyles? What are some of the up-and-coming foods and beverage products that we may see later this year? How may some of the existing CPG products be tailored to adapt to this Health & Wellness trend? These are some of the questions that will be answered by in this Food Institute webinar.

Join The Food Institute on April 29, as we invite leaders from the largest CPG companies, Joseph Chen, Consumer Insights, Wellbeing & Sustainability USA of Mondelēz International and Fran Guzman, Lead of Insights & Strategy of Kraft Heinz to share their insights and predictions on the impact of the health & wellness trend on CPG companies.

This webinar is sponsored by:

BMO Harris Bank
Food, Consumer and Agribusiness Group

BMO Harris Bank, Whether you’re a producer, processor, retailer or distributor, every company throughout the food continuum needs a financial partner that understands the factors that can impact their business. From emerging consumer trends and industry consolidation, to commodity fluctuations and economic cyclicality, our experienced team of specialists understands the issues affecting your company. We use that knowledge to develop tailored solutions that address your needs and helps you achieve your vision. To learn more about how we can help, visit here.

Register Here!

Joseph Chen
Consumer Insights Lead, Wellbeing & Sustainability USA
Mondelēz International

Joseph Chen is the Consumer Insights Lead, Wellbeing and Sustainability USA at Mondelēz International. Prior to joining Mondelez, Joseph spent his entire career on the client-side, aside from 2 years as the VP of Global Strategic Accounts at Zappi Store.

Joseph was the Consumer Insights Lead at McDonald’s and led a team of talented consumer insight professionals there. He also led consumer insights and digital insights for Hershey across sweet brands like Hershey Kisses, Reese, Brookside, Pot of Gold, Chipits, Skor, and Oh Henry.

Prior to that he worked on exciting Unilever brands such as Becel, Hellmann’s, Knorr, Breyers, Ben & Jerry’s, Magnum, Dove, Axe, Vaseline, TREsemme, Nexxus, and St. Ives.

Joseph is a regular contributor to academic as well as industry publications and conferences including IIEX and ESOMAR. He was the Chair of client-side Researcher Council at MRIA for 5 years.

He has delivered several conference presentations and research papers for several client-side brands across McDonalds, Hershey, Unilever, and Kraft.

Fran Guzman
Lead, Insights & Strategy, Kraft Heinz

Fran Guzman is a food & beverage marketer with 10+ years of experience driving innovation, brand & category management, and corporate strategy initiatives. He leads the insights & strategy team for a $3B+ healthy snacks and beverages portfolio at KraftHeinz. Prior to that, he held similar roles at Keurig Dr Pepper and Sonic Drive-in and spent three years in consulting.

Fran has an MBA from the McCombs School of Business at UT Austin and his BA from UC Berkeley.

This event will be recorded and available for replay.


Brian Choi