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F&B Marketing Playbook

The tools in every marketer’s toolbox today boils down to one simple characteristic: understanding your audience. The reality: today’s consumers are in flux. “Many consumers are becoming more value-conscious and brands are forced to rethink ...

George Hajjar | December 3, 2025

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Has Amazon Found Its Grocery Solution?

In 2022, Amazon CEO Andy Jassy sounded warning bells in a watershed letter admitting defeat on the chain’s grocery business. Earlier this year, he updated shareholders with a “very bullish” future. Today, we have a ...

George Hajjar | November 21, 2025

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George Hajjar | November 21, 2025

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2026 Innovative Trends: AI, A Best Friend

In the new food and beverage environment, innovations to artificial intelligence will give brands able to adapt the upper hand in 2026. Some of these changes border on dystopian. Tarun Chandrasekhar, chief product officer at ...

George Hajjar | November 14, 2025

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George Hajjar | November 14, 2025

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2026 Innovative Trends: Value-Obsessed Shopper

More often the state of the economy is shifting consumers to a value-oriented model, one that prioritizes cheaper national brands, private label, and products that offer a compelling proposition related to quality or other factors ...

George Hajjar | November 7, 2025

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George Hajjar | November 7, 2025

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