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The Food Institute Shop

Shopper Insights: Actionable or Academic? Webinar

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Recorded April 6, 2011

Shopper insights have become a "must-have" decision making tool for category managers, brand and retail marketers and merchandisers, especially those intent on intensifying their efforts via more sophisticated segmentation efforts and tighter collaboration with trade partners. This webinar will provide detailed results of an in-depth survey addressing Shopper Insights.

Option: Quantity: