The Ongoing Epidemic of Class Action Lawsuits Challenging Food Claims
Traditional authorities no longer can be the sole focus of enforcement risk when assessing and counseling about promotional claims for food labeling and advertising. Especially because of the large monetary costs and negative publicity that may be entailed, the potential for class action litigation, sparked by the plaintiffs’ bar and/or a consumer group, also now must be considered.
With respect to this current trend, the A Primer about the Ongoing Epidemic of Class Action Lawsuits Challenging Food Claims (11 pages) addresses the following questions:
Who are the plaintiffs?
How do the cases arise?
What types of labeling/advertising claims have been the focus?
What is the applicable law?
What defensive tactics may be employed?
How can a company avoid becoming a target?
The Primer's Appendix (7 pages) also includes an exemplary list of about 85 class action cases - each with a summary explanation of the case’s issue/holding - that can jumpstart your regulatory/legal research.
With the tobacco litigation trend over and the food claim litigation epidemic evolving, don’t let your company/client become the next target!
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