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The Food Institute Blog

Starbucks Continues Its Push for Innovation with a... Car Wash?
Posted on August 22, 2016 by Chris Campbell

Starbucks didn't become one of the biggest foodservice operations in the U.S. by sitting on its laurels. The company is often-cited as an innovative one, with initiatives including new products, expansive employee benefits, unique stores and more. The company even makes agreements with technology companies like Spotify to enhance its loyalty programs.

So the news today that Starbucks and a car wash development in The Green in Beavercreek, OH, was somewhat surprising, and somewhat not. The car wash and the Starbucks location aren't really related beyond the fact that they will share a lot, but the headline "New $6M Starbucks/car wash underway in Dayton region" was enough to pique my interest.

However, the Starbucks location itself will employ the brand's newest "imperial" concept, which includes:

  • Freestanding shop
  • Indoor/outdoor fireplace
  • Outside seating
  • Drive-through

In addition, the location will feature the company's expanded food and drink menu. And if it gets its way, the location will also sell beer and wine, turning it into an interesting spot for those looking to get a little more than coffee at night. It will be the second freestanding Starbucks location in Beavercreek.

So perhaps Starbucks wasn't all that innovative this time, but it certainly makes for a good headline.

Posted in Starbucks   Innovation   Retail  

 

About the Author

Chris Campbell
Business Writer
The Food Institute

Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at chris.campbell@foodinstitute.com to talk about anything food-related.

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