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The Food Institute Blog

The Food Institute Blog

Restaurant Traffic on the Rise in Start of 2015
Posted on July 16, 2015 by Jennette Zitelli

Consumers have been steadily increasing their away-from-home eating ever since restaurant visits fell during the recession. As people become more and more busy and look for ways to save their valuable time, restaurants provide the benefit of convenience, which in many cases is more important to consumers than anything else. Health, value and taste all play a part in what people decide to eat as well, and operators need to constantly adapt to fill the various needs of diners.

The fast casual restaurant segment continued outpacing all others after the first half of 2015, growing at 11% compared to 4% among quick-service restaurants and 5.6% in casual dining, according to Technomic. Concepts built around customization are growing twice as fast as those that are not, and consumers are increasingly interested in menu transparency. Technology has also become a necessity, appealing to Millennials' high-tech and high-speed preferences and supplementing service in tight labor markets. There is also the boost of the "foodie" movement, meaning everyone feels like an expert in the culinary world and dining needs to be an experience worth touting on social media. Quick-service restaurants that are doing well and have developed clearly defined niches, like Shack Shack or Chick-fil-A, grow cult-like followings and garner higher check averages.

Lunch visits were also up globally in the first quarter of 2015, the second consecutive quarter of increases, according to The NPD Group. Visits grew in the countries with the strongest foodservice industries, Australia, China, and Great Britain. Lunch traffic is a direct result of employment, and NPD found lunch visits are not growing in countries with high unemployment, like Spain and France.

Overall restaurant traffic in France, Spain, and the U.S. was stable in the first quarter of 2015, but visits declined in Canada, Germany, Italy, and Japan compared to year ago. Visits to major restaurant chains increased in Australia, Great Britain, Spain, and the U.S., but declined in China, France, Germany, and Russia. Small and independent chains in Canada, Great Britain, Italy, Japan, Russia, and Spain struggled to increase traffic.

Posted in Foodservice   Trends  

 

About the Author

Jennette Rowan
Product Manager
The Food Institute

Jennette writes and edits the Food Institute’s annual publications, such as Food Business Mergers & Acquisitions, The Food Industry Review and The Almanac of the Canning, Freezing, Preserving Industries.  She also handles marketing and promotions for books, seminars and the monthly webinar series. Additionally, she writes for the daily news update, Today in Food, and periodically contributes to the weekly Food Institute Report. She has a background in non-profit and environmental marketing, programming and writing, and joined the Food Institute in 2013 with a degree in Communication Studies from Rowan University.

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