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The Food Institute Blog

The Food Institute Blog

Harvest Hill to Purchase American Beverage Corp.
Posted on March 09, 2015 by Jennette Zitelli

Harvest Hill Beverage Company will acquire American Beverage Corporation from the Dutch food group Royal Wessanen for approximately $55 million. American Beverage was founded in 1960 in Verona, PA as Daily Orange Juice Company Inc. Its brands include Little Hug Fruit Barrels, Big Hug and Guzzler. Harvest Hill’s chairman stated the Little Hug brand will enable Harvest Hill to enter “the sizeable juice drink category” and American Beverage’s manufacturing facilities will give Harvest Hill “additional production flexibility.”

In 2014, Brynwood Partners formed Stamford, CT-based Harvest Hill to acquire the Juicy Juice brand from Nestle USA. Brynwood also made two other acquisitions in 2014, a controlling stake in Mondelez International’s Snackwell’s business and Joseph’s Pasta Company from Nestle Prepared Foods Company. Soft drink, water and juice processors were busy overall in 2014 increasing their merger and acquisition activity by 10 deals, to 19 deals, the highest amount since 2009.

President and CEO of Harvest Hill, Sal DePrima, said this purchase of American Beverage “makes Harvest Hill one of the largest independently owned juice companies in the U.S.”

Harvest Hill intends to continue to grow both organically and through strategic add-on acquisitions. The deal is expected to close in the first half of 2015.

 

About the Author

Jennette Rowan
Product Manager
The Food Institute

Jennette writes and edits the Food Institute’s annual publications, such as Food Business Mergers & Acquisitions, The Food Industry Review and The Almanac of the Canning, Freezing, Preserving Industries.  She also handles marketing and promotions for books, seminars and the monthly webinar series. Additionally, she writes for the daily news update, Today in Food, and periodically contributes to the weekly Food Institute Report. She has a background in non-profit and environmental marketing, programming and writing, and joined the Food Institute in 2013 with a degree in Communication Studies from Rowan University.

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