Harvest Hill Beverage Company will acquire American Beverage Corporation from the Dutch food group Royal Wessanen for approximately $55 million. American Beverage was founded in 1960 in Verona, PA as Daily Orange Juice Company Inc. Its brands include Little Hug Fruit Barrels, Big Hug and Guzzler. Harvest Hill’s chairman stated the Little Hug brand will enable Harvest Hill to enter “the sizeable juice drink category” and American Beverage’s manufacturing facilities will give Harvest Hill “additional production flexibility.”
In 2014, Brynwood Partners formed Stamford, CT-based Harvest Hill to acquire the Juicy Juice brand from Nestle USA. Brynwood also made two other acquisitions in 2014, a controlling stake in Mondelez International’s Snackwell’s business and Joseph’s Pasta Company from Nestle Prepared Foods Company. Soft drink, water and juice processors were busy overall in 2014 increasing their merger and acquisition activity by 10 deals, to 19 deals, the highest amount since 2009.
President and CEO of Harvest Hill, Sal DePrima, said this purchase of American Beverage “makes Harvest Hill one of the largest independently owned juice companies in the U.S.”
Harvest Hill intends to continue to grow both organically and through strategic add-on acquisitions. The deal is expected to close in the first half of 2015.
[Editor's note: OFW Law Principal Attorney Michael J. O'Flaherty provided this blog piece regarding the need for federal oversight regarding the ongoing trend of class action lawsuits filed against food companies regarding product labeling.]read more
Jennette has been with The Food Institute since 2013. As Marketing Director, she is responsible for promoting all Food Institute books, seminars and webinars, as well as writing and editing the Food Institute’s annual publications. Additionally, she writes for and edits the daily news update, Today in Food, and contributes to the weekly Food Institute Report. She has a background in non-profit and environmental marketing, programming and writing, and graduated from Rowan University in 2012 with a degree in Communication Studies.
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