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Hampton Creek Faces Yet Another Hurdle
Posted on June 26, 2017 by Jennette Rowan

Target will no longer sell Hampton Creek products at its stores after allegations of food safety issues and mislabeling. The retailer, Hampton Creek's largest client, is not aware of anyone falling sick from the products, but alerted the Food and Drug Administration to the allegations.

Hampton Creek denies the allegations, claiming it has "robust food safety standards, and as such, we remain confident about the safety of all products we sell and distribute." Target sells 20 different Hampton Creek products, including Just Dressings, Just Cookies and Just Mayo, and generates about one-third of the manufacturer's retail sales, reported Fortune (June 23).

Unfortunately, the is just the most recent setback in a long line of problems for Hampton Creek since its inception. The company has dealt with issues over the right to call its products "mayo" even though they contain no eggs, a lawsuit from Unilever, which owns Helmann's Mayonnaisse, allegations that the American Egg Board was working to stop the company from threatening the organization's members' businesses, and claims that it was misrepresenting its sales and buying its own products from stores.

In addition, three senior managers at the vegan food startup were fired at the beginning of June, after an alleged coup attempt was uncovered. The company in May fired its chiefs of finance, operations and HR, and now three more staff members—the chief technology officer, the vice president of research and development, and the vice president of business development—have been dismissed for their alleged involvement in a plot to change the company's leadership, reports Eater SF (June 6).

Hampton Creek reportedly found out about the attempted coup from "concerned employees" and hired outside investigators who uncovered the senior managers' intentions. Their plans "never materialized," according to a statement from company representatives.

Hampton Creek has raised $239 million in funding, with a valuation of more than $1 billion; however, recent funding efforts have been less successful.

Posted in Hampton Creek   Target   Retail  


About the Author

Jennette Rowan
Product Manager
The Food Institute

Jennette writes and edits the Food Institute’s annual publications, such as Food Business Mergers & Acquisitions, The Food Industry Review and The Almanac of the Canning, Freezing, Preserving Industries.  She also handles marketing and promotions for books, seminars and the monthly webinar series. Additionally, she writes for the daily news update, Today in Food, and periodically contributes to the weekly Food Institute Report. She has a background in non-profit and environmental marketing, programming and writing, and joined the Food Institute in 2013 with a degree in Communication Studies from Rowan University.


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