Consumers are increasingly interested in where their food comes from, both for ethical and safety reasons. Traceability is a major reason why shoppers, especially Millennials, purchase the brands they do. If they could, many people would like to know every last detail about how their food was made, down to the name of the farmer who picked their produce. (Or the name of their specific chicken, read more
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."