Whether you've noticed or not, there's a price war going on between the top quick service restaurant chains (QSRs). Customers are becoming more critical of the foods they eat, and value is definitely becoming an increasingly important factor in purchasing decisions. QSRs are realizing that in order to win back customers, or retain the ones they still have, they need to offer a price point that attracts diners. And after one company begins offering more value, others are quick to follow suit in order to compete.
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