Packaging is an important part of food products. In many cases, it can be as just as important, or even more important, than the food itself. Health conscious, environmentally-aware, on-the-go consumers are shaping the way new food packaging is made, creating a need for new labeling, materials and functionality.read more
Packaging is one of, if not the, most important parts of a brand. It is the first thing customers see when they approach a product in the store, and in many cases, it can be the sole reason one item is picked over another. However, it can be difficult for companies to predict what customers will prefer (even after conducting studies and tests), and what once worked well for years, may no longer cut it. It also sometimes takes a bit of trial and error to get it just right.read more
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