These days, it seems we can't go a week (or sometimes, even a day) without an update on two of the nation's most important restaurant chains. Yes, I'm talking about Chipotle Mexican Grill and McDonald's. Both companies are in the midst of turn-around strategies. For McDonald's the company is trying to reinvent itself as a "modern,...
McDonald's is constantly under the microscope, and rightfully so: as one of the largest fast-food chains in the U.S. (not to mention across the globe), the choices it makes can have reverberating consequences for competitors, customers and even the supply chain. Since March 1, 2015, when current CEO Steve Easterbrook took control of the company, many have praised McDonald's, but some shareholders seem to be expecting more from the company.
McDonald's released it's first quarter earnings report on April 22, and although we've pondered what changes could be coming for the brand, we now have a look at how some of the company's earliest changes under CEO Steve Easterbrook turned out. From increasing profits thanks to all-day breakfast to increased scrutiny on the drive-thru and kitchen...
Breakfast is shifting from being the most important meal of the day to the most popular. Breakfast foods are increasingly being eaten more than just in the morning hours, and restaurants and analysts have begun to take notice.
