McDonald's made a pair of key strategic moves over the course of 10 days.
read moreMcDonald’s is looking to the technology investments and new value offerings it developed in 2018 as major drivers for growth in 2019.
read moreThese days, it seems we can't go a week (or sometimes, even a day) without an update on two of the nation's most important restaurant chains. Yes, I'm talking about Chipotle Mexican Grill and McDonald's. Both companies are in the midst of turn-around strategies. For McDonald's the company is trying to reinvent itself as a "modern, progressive burger chain." Chipotle, meanwhile, is searching for ways to restore its crown as the king of healthy,...
read moreMcDonald's is constantly under the microscope, and rightfully so: as one of the largest fast-food chains in the U.S. (not to mention across the globe), the choices it makes can have reverberating consequences for competitors, customers and even the supply chain. Since March 1, 2015, when current CEO Steve Easterbrook took control of the company, many have praised McDonald's, but some shareholders seem to be expecting more from the company.
read moreMcDonald's just made its largest acquisition in decades with an aim on improving its technological prowess.
read moreIn 2017, if you told me that salads and lettuce were one of the healthiest foods, you'd have no argument from me. Fast forward to 2018, and I may have to disagree.
read moreMcDonald's released it's first quarter earnings report on April 22, and although we've pondered what changes could be coming for the brand, we now have a look at how some of the company's earliest changes under CEO Steve Easterbrook turned out. From...
read moreBreakfast is shifting from being the most important meal of the day to the most popular. Breakfast foods are increasingly being eaten more than just in the morning hours, and restaurants and analysts have begun to take notice.
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