Packaging is one of, if not the, most important parts of a brand. It is the first thing customers see when they approach a product in the store, and in many cases, it can be the sole reason one item is picked over another. However, it can be difficult for companies to predict what customers will prefer (even after
New Jersey doesn't always get the credit it deserves. Up north, we live in the shadow of the greatest city in the world. Down south, New Jerseyeans play second fiddle to the city that helped birth our national independence. The perception of our great state has been soured by Jersey Shore and The Real Housewives of New Jersey. Even our football teams take their name from our neighbor across the Hudson despite the fact that they play every single home game in East Rutherford,...read more
Not too long ago, I think most consumers saw "organic" and "natural" products as luxury items for those who could afford them. I know that I was in that camp, and although I understood that those types of products most likely had a health benefit associated with them, it didn't influence my purchasing decisions. Today, the story is a bit different, with the
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."