Gone are the days when just being a chocolate company guaranteed you sweet success. Today, the U.S. chocolate business must deal with larger and more diverse competition (U.S. chocolate grew at a rate of only 0.7% this year, according to Nielsen) and market issues like the rising price of cocoa.read more
You'd have to be living under a rock to have missed the recent news about Mondelez's takeover bid for Hershey. While not much has actually happened yet, it sparked a lot of speculation about if such a deal would even come to pass and what this merger could mean for the industry. Here are some of the highlights so far.read more
For food producers, word of mouth was always an important way to spread news about a product. However, in a world that is becoming ever-more digital, social engagement is becoming more and more important. Engagement Labs recently released its first ever TotalSocial rankings for the top performing food brands in the U.S. to measure both social engagement and word of mouth conversations.read more
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